Red Cable Club
Sizzle Video for OnePlus Loyalty Program
Exciting collaboration with our partners at OnePlus, a frenetic, dynamic creative animation fully visualizing abstract technologies into exciting visual forms. The brand's iconic red cable will be your guide on a fascinating journey through the world of OnePlus benefits, bonuses, and gifts.
“Our main goal in this project is to convey the fun, adventure, and excitement of accumulating bonuses, and the full range of opportunities that come from participating in this innovative loyalty program. The story is told in simple, vivid visuals within a light and colorful atmosphere, where the main character is the iconic red OnePlus cable that ties the whole story together.”
Michael Shatilov
Head of Production at Transparent House
“Another fun project with one of my favorite teams. Let’s go!!!”
Carlos Zúñiga
OnePlus Creative Director
Creative Development
Our creative challenge was to create a visual language for a soft, warm and comfy world. The look&feel of the project is based on a carefully selected palette of pastel colors and shades. Extensive use of translucent materials and soft lighting that passes through such materials and colors the surroundings and objects. Objects with vivid colors and comfortable textures that you want to touch and play with.
Credits
Client: OnePlus
Creative Production Agency: Transparent House, Inc.
Executive Producer: Denis Krylov
Head Of Production: Michael Shatilov
Art Direction and Creative: Transparent House team
